Strategy without
the slide deck.
25+ years scaling AdTech, MarTech, and data businesses across global markets. Built P&Ls, products, and teams from startup scale to 1,100+ across APAC, EMEA, LATAM, MENA, and the Americas. Three exits. AdCP Founding Member, former IAB leader, DMEXCO columnist. Operator and Advisor.
- 25+ Years global AdTech
- 3 Successful exits
- 4 Continents shipped in
- 117+ Published bylines
- 51+ Certifications
Builder at heart.
Global operator by experience.
Focused on product, technology, culture, and commercial growth.
Four problems
I solve.
I work with adtech, martech and data vendors at the inflection point — Series A to growth stage, $5M to $150M ARR. Companies that have a real product and need a sharper US strategy, not another deck.
- 01US Market EntryGTM, ops and positioning for international vendors landing in North America.
- 02Global BDStrategic partnerships across holdcos, indies, publishers and platforms.
- 03MonetizationRevenue model design — SaaS, DaaS, IaaS, PaaS — built for the next stage.
- 04Org DesignHigh-performance global teams. Hire for character first, scale second.
Operator first.
Advisor second.
Two projects worth flagging — one industry-level standards contribution, one production B2B platform. Both shipped, both running.
Thought leadership,
not thought leadership.
10+ years of essays on programmatic, privacy, contextual, AI, agentic advertising and the boring-but-essential operations beneath it all. Some are technical. Some are personal. None are filler.
Names,
not numbers.
The five below are publicly verifiable on LinkedIn — not a vanity count, not anonymized blurbs. Senior operators who've actually built and run things, quoted on record.
Evgeny's global expertise and leadership in data, technology, and advertising — a respected leader of teams but also a hands-on leader who understands the details, as comfortable in a room of engineers as he is with the C-Suite, whether it's building a solution, securing partnerships, or developing the strategy.
Evgeny is a rare find. Both thinker and doer, Ev has the ability to develop the vision, architect the solution and then see it through to implementation. He navigates the increasingly complex waters of marketing technology in the post-cookie world with confidence and ease.
Ev is the total package. He uniquely blends a high analytics and technology IQ with a philosophical and spiritual EQ. He's also a builder and motivator of teams.
A gifted strategic thinker with both broad and deep industry knowledge. Strong recommendation to any org looking for a leader who can see around corners.
Evgeny brings great passion and energy, combined with deep Ad/Mar tech expertise. He has demonstrated the ability to provide both strategic guidance and to build teams that deliver data and analytics services for the continually evolving marketing ecosystem.
Working on
something where
the obvious answer
feels wrong?
Reach out on LinkedIn — that's where the real conversations happen.