/ now
Right now.
A snapshot of what I'm actually doing — operating, advising, building, thinking, reading. Updated quarterly. Q2 2026.
This is a /now page.
01 Operating Three lanes,
Three lanes,
in parallel.
- Day jobGlobal Head of Enterprise · Samba TVBuilding the enterprise commercial motion across global markets — product, partnerships, and the buyer-side conversation about agentic measurement.
- Founder / CEONo Fluff AdvisoryStrategic advisory for AdTech, MarTech, and data vendors. US market entry, GTM, monetization, org design. Selective engagements; quality over volume.
- StandardsAdCP Founding Member · Signals & Measurement WGContributing to the Ad Context Protocol — the open standard for agentic advertising. Shipping the reference signals adaptor in the open.
Recently shipped
In the open.
- AdCP Signals Adaptor — reference implementation for the working group, live at adcp.signal-stack.io
- Signal-Stack — pre-call AI briefs synthesized from Gong + Gmail + LinkedIn + CRM, on Cloudflare's edge
- EARO framework — the Embodied Agent Reasoning Operator, full whitepaper at /frameworks/
- DMEXCO column — quarterly perspectives on the agentic stack
02 Thinking about
Open questions.
- Agent-mediated measurement — what attribution looks like when buyer agents and seller agents negotiate the impression in real time
- Vector-based audience matching — graded similarity scores replacing the audience yes/no binary
- Operator + advisor as a permanent posture, not a transition state
- How thoughtful organizations stay thoughtful at 1,000+ people
03 Open to Selective
Selective
conversations.
- Board roles AdTech / MarTech / data — US, EMEA, APAC
- Advisory mandates Series A → growth stage, $5M–$150M ARR
- Fractional GTM US market entry, BD partnerships
- Speaking DMEXCO, IAB events, podcasts, private salons
- Pro bono Skills-based consulting for mission-driven orgs (since 2015)
- Conversations About what AI is actually changing in advertising
04 Reading
On the desk.
- Co-IntelligencePractical, opinionated, and the right altitude for non-technical leaders.
- The Hard Thing About Hard ThingsRe-reading every 2-3 years. The chapters that hit hardest keep changing.
- Hidden GamesReciprocity, signaling, partner choice — applied game theory for operators.
Last updated Q2 2026. Drift > 90 days means I owe this page an update — feel free to nudge me.