Agentic Advertising

Stop reading about "The Agentic Future"...

· Originally on LinkedIn

… and start building it on Monday. 🛠️

Most AI content right now falls into two buckets:

  1. Demos that took 3 weeks to build and will never hit production.
  2. Think pieces that use the word “paradigm” but don’t show a single line of logic.

A bi-monthly series showing you how to build actual agent workflows, step-by-step, using tools you can actually use **(n8n, Make, Claude, Gemini, Mermaid **and **Cloud Flare). **

No hype. No fluff. Just: Here is the problem → Here is the build → Here is the result.

But first… what does “Agentic” actually mean? 🤖

Forget the jargon. Here is the version that sticks:

An agent is software that doesn’t just respond - it acts.

  • Traditional Software: Waits for you to click a button or give an instruction.
  • Agentic Software: Receives a trigger, decides the “how,” calls its own tools, and delivers the “what.”

The practical difference:

  • Old Way: You get an email → You research the company → You write a brief → You update the CRM → You draft a reply. (Time: 60 mins)
  • Agentic Way: Email arrives → Workflow fires → Claude (or any LLM) researches, synthesizes, and scores the lead → A brief hits your Slack before you’ve even finished your coffee. (Time: 0 mins)

The AI (Claude) is just the brain. The Agentic part is the nervous system - the orchestration that decides what happens next.

What we’re building (and what you can copy!):

I’m focusing on GTM motions, not ML engineering. We’re going to build:

✅ Sales Prospect Intelligence: Inbound email to full brief in seconds.

✅ Calendar Defense: A workflow that treats your deep work like a VIP.

✅ Explainable Lead Scoring: Logic you can actually show your VP without a shrug.

✅ The Enrichment Pipeline: Connecting messy data into a single scoring engine.

Reproducible. Copy-paste friendly. Built to ship.

Why now? ⏳

The gap between “AI is cool” and “AI is useful” isn’t a lack of power - it’s a lack of a map. The tools are ready. The APIs are cheap. You just need to see the steps.

First tutorial drops this week: From Inbound Email ➡️ Sales Prospect Intelligence. Built in ~2 hours.

Imagine every time an inbound email hits your inbox, a “digital researcher” has already done 60 minutes of prep work for you.

Before you even click “Open,” your Slack pings with:

✅ Company Context: Latest funding, headcount, and mission based on open source data

✅ Recent Signals: Did they just hire a new VP? Launch a new product?

✅ The Pain Point: Why are they actually reaching out?

✅ Suggested Talk Track: The 3 things you should mention in the first 5 minutes.

✅ Confidence Score: Is this a Tier 1 lead or a tire-kicker?

The Reality: Most GTM teams spend 60+ minutes per prospect doing this manually. The Agentic Way: This workflow takes 0 minutes of your time once it’s live.

Gmail Prospect History - Agent analyzes all threads and creates a Profile to inform communication style.

Real data example - mining Gmail data to generate Behavioral Profile for the prospect:

Follow along if you’re tired of watching demos that don’t ship. Agent tech shouldn’t live in keynotes. It should live in your browser.